Professor: After a 15 minutes brake we will discuss about Mapping Consumers’ Mental Models with ZMET.
Pauza trece destul de repede si fiecare student isi reia locul constiincios. Profesorul stand in fata bancii ma intreaba zambitor
Professor: What is your name please?
Eu: Raluca.
Professor: Oh, I see. Did you read the article?
Eu: Yes, I did
Professor: What can you tell us about it? What did you undertstand? -timp in care la fel de zambaitor ca inainte imi inmaneaza si un microfon. Asa sa poata auzii cu toii cate baliverne debitez pe secundea. Si incepe pleiada de cuvinte non sens…
Eu: Well (imi dreg glasul ca un speaker profesionist) ZMET methodology is used to…..aaaaa…. create a
cognitive map…aaaa… for a group of consumers. { ce bine am zis o propozitie. Si acum ce sa mai zic?} So for this study .aaaaa… were taken 15 respondents members of one mountain bike group and they were asked to bring with them 8 or 10 pictures…aaaa…and after that they were asked about their feelings regarding those pictures. (No bun asta e partea usoara…da serios acum ce sa mai zic?-si incep sa rasfoiesc foile colegei) So to read a map like this you should follow some steps:….First you have to look for central constructs …aaaaa… after that look for the overall goal and look for missing constructs..aaa..bla bla bla (hai trebuie sa mai scoti o propozitie , un fel de concluzie..concluzie la ce? ca n-ai zis mai nimic.Nu conteaza , ceva care sa demonstreze ca sti despre ce vorbesti. Bun, atunci uite am gasit una perfecta, sau nu?!). In this article it was shown that, using the ZMET analytical methods, you can map mental models at different levels of resolution…aaaaa.. and find out wich are the consumers’ thoughts and feelings about a topic, issue,or object. So this is it. (merit aplauze pentru asta,am dres bine situatia )
Professor: Ok. At least you read the article. But I’m not sure if you actually understand it.
Great. Dintr-un articol de 25 de pagini am fost in stare sa vorbesc trei minute despre ceva si in acelasi timp sa si demonstrez ca defapt nu prea am idee ce s-a intamplat acolo. Cu toate ca l-am citit si am si incercat sa-l inteleg doar ca engleza mea it’s not so good so mi-e teama ca am trecut tocmai peste chestiuniile esentiale. Cel putin dupa asta nu a trebuit sa-mi fac griji ca proful ma va mai nominaliza a doua ora cursul asta pentru a-mi exprima opinia. asa ca am stat foarte relaxata:) De abia astept sa-mi etalez talentul si next time. 
))
De altfel a fost un curs foarte placut si sunt convinsa ca l-as fi savurat cu mai mare placere si interes daca nu mi-ar fi picat ochii in gura de somn din cauza ca mai bine de jumatate de noapte am stat sa citesc prostia aia de articol.
Concluzia: It could have been worse. Or not?:))))))
P.s. un link cu o reclama foarte draguta pe care am urmarit-o la curs
